Superglass - ‘Superdad’ campaign

Following a two way pitch, Superglass and Scottish and Southern Energy were delighted with our ‘SuperDad' theme for their ‘3 for 2' loft insulation campaign. The campaign had real empathy with the end user, allowed for direct brand building with the end user (unique to Superglass) and had considerably more impact than a ‘green' approach would ever have had - regardless of creative approach.

It's being rolled out (pun intended) across DIY merchants nationwide, using a combination of on and offline vehicles including banners, posters, literature and point of sale displays.

Posted on 02/10/2009 in Print | News | permalink