Stepdown - Rebrand, radio campaign and website

As part of an overall re-branding project, Stepdown put their faith in Big Red to create and manage a recruitment campaign to encourage members of the public to offer respite care to young people.

Real Radio was selected for the campaign which was supported by a range of offline materials and online via a dedicated area on the website. This, combined with a text based call to action allowed accurate assessment of the campaign’s success.

We are delighted to say that the campaign has produced healthy results for Stepdown with almost all vacancies filled.

Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink