bigRED Creative : Graphic Design, Web Design, Brand Consultants : Blog

South Lanarkshire Over 50s - Ring binders

South Lanarkshire Council's Financial Education Team approached Big Red to design and print manage the production of a Ring Binder to educate the over 50s about financial matters.

Using an illustrative approach and ensuring the font size didn't fall below 14pt to address the end user, the white PVC binders consisted of 36 double sided inserts and 4 tabbed dividers and will be distributed to outlets throughout the South Lanarkshire area.

Posted on 11/03/2010 in Print | News | permalink

Invitrogen - Flyers

Invitrogen relies on Big Red to design and print manage regular promotional flyers to be distributed to addresses in Europe. These are usually required within 3 working days from start to finish and our print partners always do a great job in ensuring the goods are delivered on time.

Posted on 22/02/2010 in Print | News | permalink

Scottish Credit and Qualifications Framework - Branding

SCQF (The Scottish Credit and Qualifications Framework) promotes lifelong learning in Scotland. We were delighted to secure a 2 year contract to rebrand the organization, provide consultancy on all branding issues and provide print management services just 2 months after opening for business. It was our first major business win and we are delighted to say that the relationship is still going strong. This image is an example of one of the many publications designed under our brand guidelines and print managed on the client's behalf.

Posted on 22/02/2010 in Identity | Print | News | permalink

Project Ability - Website and brand style

Project Ability are a respected arts access organisation. Prior to their move to Trongate 103 - a dynamic new arts hub in Glasgow's creative quarter in the Merchant city - we developed a new style for their publications and website. The site had to accommodate three different audiences - young children, people with mental health issues and disabled participants. The result is a site following best practice for access and usability standards. project-ability.co.uk

Posted on 02/10/2009 in Print | News | Web | permalink

Superglass - ‘Superdad’ campaign

Following a two way pitch, Superglass and Scottish and Southern Energy were delighted with our ‘SuperDad' theme for their ‘3 for 2' loft insulation campaign. The campaign had real empathy with the end user, allowed for direct brand building with the end user (unique to Superglass) and had considerably more impact than a ‘green' approach would ever have had - regardless of creative approach.

It's being rolled out (pun intended) across DIY merchants nationwide, using a combination of on and offline vehicles including banners, posters, literature and point of sale displays.

Posted on 02/10/2009 in Print | News | permalink

Invitrogen - Display Stands

Invitrogen, the life sciences giant based in Inchinnan use Big Red as an extension of their own studio in the U.S. If they have a local, time-critical requirement, we are delighted to assist them on any aspect of their marketing needs. This particular project was the requirement for 4 single panel display stands, designed and produced within 3 working days.

Posted on 01/10/2009 in Print | News | permalink

Smith & McLaurin - Promotional Literature

Smith & McLaurin Ltd (SMCL) is a leading manufacturer and global supplier of materials for self-adhesive labels, tickets and tags, specialty communication media and thermal products.

As a response to their unique positioning of supplying customers with a bespoke solution, SMCL had a requirement for a high quality brochure to promote their AdaptUltra range which is the culmination of 5 years of hard work and innovation on the part of their hard working technical team. Big Red was delighted to produce a brochure which highlighted the considerable research and development put in by the technical team to produce a final result of such high quality.

Posted on 17/04/2009 in Print | News | permalink

Constructive - Brand evolution

Constructive, the London based international commercial interiors specialist, commissioned Big Red for a complete re-brand. Our approach was sensitive of the positive momentum already gained by the existing identity and therefore included an evolution of their existing identity, the introduction of 4 sub-brands, design and print management of a high end brochure, sourcing and procurement of promotional give-aways and a complete website overhaul.

Stepdown - Rebrand, radio campaign and website

As part of an overall re-branding project, Stepdown put their faith in Big Red to create and manage a recruitment campaign to encourage members of the public to offer respite care to young people.

Real Radio was selected for the campaign which was supported by a range of offline materials and online via a dedicated area on the website. This, combined with a text based call to action allowed accurate assessment of the campaign’s success.

We are delighted to say that the campaign has produced healthy results for Stepdown with almost all vacancies filled.

BAA Aberdeen - posters and trade press campaigns

BAA Aberdeen

BAA Aberdeen commissioned Big Red to create a range of treatments for both In and Outbound campaigns. We are working with Aberdeen Airport to alter the perceptions of the Airport - and the Aberdeen area in general - from being seen as a small airport only servicing the oil industry to a key player in tourism market. Working within the BAA guidelines we maximized the creative freedom to ensure the proposition was strong.

Posted on 06/11/2008 in Case Studies | Identity | Print | permalink

Ergonaut - branding and website holding page

Ergonaut is a new start company who specialises in sound masking for open plan office environments.

They help companies become much more efficient by reducing the number of noise interruptions any individual will receive on a daily basis. Research has shown that 64% of workers are interrupted up to 20 times a day. Furthermore, it takes the person an average of 15 minutes to re-focus after every interruption!

Using new technology Ergonaut creates pockets of quietness (acoustic bubbles) by adding noise to the mix!

Big Red was invited to create a brand identity, basic website and support material for this new start company. They were delighted with our flexibility on cost when needed most!

Posted on 06/11/2008 in Case Studies | Identity | Print | Web | permalink

Thistle Communications - Brand evolution and website

To celebrate 25 years in business, Thistle Telecommunications a Scottish based (no, really!) independent telecoms provider, commissioned Big Red to create a new brand identity and website. The site is now the self–editable communication ‘tool’ the client always wanted and business has grown substantially as a result.