arim property management bulletins
Big Red produce two quarterly newsletters for arim, a nationwide lettings management specialist. Each newsletter carries market status reports and insights relative to two different audiences.
Our design challenge was to produce two looks that would be closely related to arim's corporate look and feel. A large part of the solution was to use duotone images for one and slightly oversaturated colour images for the other.
Simple, but effective!
South Lanarkshire Over 50s - Ring binders
South Lanarkshire Council's Financial Education Team approached Big Red to design and print manage the production of a Ring Binder to educate the over 50s about financial matters.
Using an illustrative approach and ensuring the font size didn't fall below 14pt to address the end user, the white PVC binders consisted of 36 double sided inserts and 4 tabbed dividers and will be distributed to outlets throughout the South Lanarkshire area.
Scottish Care at Home - Stationery
As a second stage to the creation of their new brand identity (the logo itself), we designed a stationery suite which complemented the new logo and the final result showed a strong and confident stance for a newly formed organization.
Scottish Qualifications Authority - Brand style
In late 2007, the SQA asked Big Red to create a brand identity for new qualifications known as the Scottish Bacalaureates. A simple identity and brand style was created to complement these high profile qualifications.
Invitrogen - Flyers
Invitrogen relies on Big Red to design and print manage regular promotional flyers to be distributed to addresses in Europe. These are usually required within 3 working days from start to finish and our print partners always do a great job in ensuring the goods are delivered on time.
Scottish Credit and Qualifications Framework - Branding
SCQF (The Scottish Credit and Qualifications Framework) promotes lifelong learning in Scotland. We were delighted to secure a 2 year contract to rebrand the organization, provide consultancy on all branding issues and provide print management services just 2 months after opening for business. It was our first major business win and we are delighted to say that the relationship is still going strong. This image is an example of one of the many publications designed under our brand guidelines and print managed on the client's behalf.
Georgeson - Website
The Georgeson Group provides informed interior design and inspired business consultancy in six key sectors: Workspace, Retail, Hospitality, Spa, Healthcare and Creative.
Launched in 2007, the website was part of an overall re-branding project undertaken by Big Red to pull together 6 individual brands under the parent brand of Georgeson. This process has been on-going to simplify the offering made by Georgeson which is now seen as a standalone brand.
An Comunn Gaidhealach - Website
An Comunn Gàidhealach, a voluntary membership organisation, with charitable status, encourages the teaching, learning and use of the Gaelic language. It also promotes the study and cultivation of Gaelic literature, history, music and art by organizing the festival known as the Royal National Mod. Big Red was selected to design and build a dual language, content managed, e-commerce website to build on the considerable positive momentum in the preservation and promotion of Gaelic culture.
Dollboutique - Website
Doll Boutique is a young fashion retailer with a seriously cool reputation in Glasgow's West End. When they asked us to develop a new web site, we created an energised, edgy style, allied with a Sage-powered Shopping Cart system. A CMS backend allows the client to update stock and introduce new items in real time - and with training on how to make day-to-day site changes, total control of the site by Doll Boutique staff is possible. The site has been such a success, the company has decided to close down the retail outlet and concentrate solely on online sales using social media as their main marketing channel. www.dollboutique.co.uk
Project Ability - Website and brand style
Project Ability are a respected arts access organisation. Prior to their move to Trongate 103 - a dynamic new arts hub in Glasgow's creative quarter in the Merchant city - we developed a new style for their publications and website. The site had to accommodate three different audiences - young children, people with mental health issues and disabled participants. The result is a site following best practice for access and usability standards. project-ability.co.uk
Superglass - ‘Superdad’ campaign
Following a two way pitch, Superglass and Scottish and Southern Energy were delighted with our ‘SuperDad' theme for their ‘3 for 2' loft insulation campaign. The campaign had real empathy with the end user, allowed for direct brand building with the end user (unique to Superglass) and had considerably more impact than a ‘green' approach would ever have had - regardless of creative approach.
It's being rolled out (pun intended) across DIY merchants nationwide, using a combination of on and offline vehicles including banners, posters, literature and point of sale displays.
Invitrogen - Display Stands
Invitrogen, the life sciences giant based in Inchinnan use Big Red as an extension of their own studio in the U.S. If they have a local, time-critical requirement, we are delighted to assist them on any aspect of their marketing needs. This particular project was the requirement for 4 single panel display stands, designed and produced within 3 working days.
SCAH - Branding and Website
Representing the interests of the Scottish Independent providers of Care at Home and Housing Support Sector, Scottish Care's - care at home division was established in January 2006. Big Red was commissioned to create a brand identity, brand style and online presence for the newly formed organization.
Smith & McLaurin - Promotional Literature
Smith & McLaurin Ltd (SMCL) is a leading manufacturer and global supplier of materials for self-adhesive labels, tickets and tags, specialty communication media and thermal products.
As a response to their unique positioning of supplying customers with a bespoke solution, SMCL had a requirement for a high quality brochure to promote their AdaptUltra range which is the culmination of 5 years of hard work and innovation on the part of their hard working technical team. Big Red was delighted to produce a brochure which highlighted the considerable research and development put in by the technical team to produce a final result of such high quality.
Caifer Ltd - Website
Caifer Ltd - one of Scotland's top Internal Finishings companies asked Big Red to update their website by introducing a more contemporary interface and content management system to allow self editing. The perceptions of the company are now completely altered in a positive way.
Constructive - Brand evolution
Constructive, the London based international commercial interiors specialist, commissioned Big Red for a complete re-brand. Our approach was sensitive of the positive momentum already gained by the existing identity and therefore included an evolution of their existing identity, the introduction of 4 sub-brands, design and print management of a high end brochure, sourcing and procurement of promotional give-aways and a complete website overhaul.
Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink
Stepdown - Rebrand, radio campaign and website
As part of an overall re-branding project, Stepdown put their faith in Big Red to create and manage a recruitment campaign to encourage members of the public to offer respite care to young people.
Real Radio was selected for the campaign which was supported by a range of offline materials and online via a dedicated area on the website. This, combined with a text based call to action allowed accurate assessment of the campaign’s success.
We are delighted to say that the campaign has produced healthy results for Stepdown with almost all vacancies filled.
Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink
Blog
Latest Entries
- arim property management bulletins
- South Lanarkshire Over 50s - Ring binders
- Scottish Care at Home - Stationery
- Scottish Qualifications Authority - Brand style
- Invitrogen - Flyers
- Scottish Credit and Qualifications Framework - Branding
- Georgeson - Website
- An Comunn Gaidhealach - Website
- Dollboutique - Website
- Project Ability - Website and brand style
- Superglass - ‘Superdad’ campaign
- Invitrogen - Display Stands
- SCAH - Branding and Website
- Smith & McLaurin - Promotional Literature
- Caifer Ltd - Website
