Constructive - Brand evolution

Constructive, the London based international commercial interiors specialist, commissioned Big Red for a complete re-brand. Our approach was sensitive of the positive momentum already gained by the existing identity and therefore included an evolution of their existing identity, the introduction of 4 sub-brands, design and print management of a high end brochure, sourcing and procurement of promotional give-aways and a complete website overhaul.

Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink

Stepdown - Rebrand, radio campaign and website

As part of an overall re-branding project, Stepdown put their faith in Big Red to create and manage a recruitment campaign to encourage members of the public to offer respite care to young people.

Real Radio was selected for the campaign which was supported by a range of offline materials and online via a dedicated area on the website. This, combined with a text based call to action allowed accurate assessment of the campaign’s success.

We are delighted to say that the campaign has produced healthy results for Stepdown with almost all vacancies filled.

Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink

BAA Aberdeen - posters and trade press campaigns

BAA Aberdeen commissioned Big Red to create a range of treatments for both In and Outbound campaigns. We are working with Aberdeen Airport to alter the perceptions of the Airport - and the Aberdeen area in general - from being seen as a small airport only servicing the oil industry to a key player in tourism market. Working within the BAA guidelines we maximized the creative freedom to ensure the proposition was strong.

Posted on 06/11/2008 in Case Studies | Identity | Print | permalink

Ergonaut - branding and website holding page

Ergonaut is a new start company who specialises in sound masking for open plan office environments.

They help companies become much more efficient by reducing the number of noise interruptions any individual will receive on a daily basis. Research has shown that 64% of workers are interrupted up to 20 times a day. Furthermore, it takes the person an average of 15 minutes to re-focus after every interruption!

Using new technology Ergonaut creates pockets of quietness (acoustic bubbles) by adding noise to the mix!

Big Red was invited to create a brand identity, basic website and support material for this new start company. They were delighted with our flexibility on cost when needed most!

Posted on 06/11/2008 in Case Studies | Identity | Print | Web | permalink

Thistle Communications - Brand evolution and website

To celebrate 25 years in business, Thistle Telecommunications a Scottish based (no, really!) independent telecoms provider, commissioned Big Red to create a new brand identity and website. The site is now the self–editable communication ‘tool’ the client always wanted and business has grown substantially as a result.

Posted on 06/11/2008 in Case Studies | Identity | Print | Web | permalink