SCAH Stationery
As a second stage to the creation of their new brand identity (the logo itself), we designed a stationery suite which complemented the new logo and the final result showed a strong and confident stance for a newly formed organization.
SQA
In late 2007, SQA asked Big Red to create a new brand identity for new qualifications known as the Scottish Bacalaureates. A simple identity and brand style was created to match the high profile these qualifications were given across all news media when launched.
Invitrogen
Another example of our work for Invitrogen is the design and print management of promotional flyers to be distributed to addresses in Europe within a few days of receiving initial content. We are always delighted to help on urgent deadline requirements.
SCQF
SCQF (The Scottish Credit and Qualifications Framework) promotes lifelong learning in Scotland. We were delighted to secure a 2 year contract to rebrand the organization, provide consultancy on all branding issues and provide print management services just 2 months after opening for business. It was our first major business win and we are delighted to say that the relationship is still going strong. This image is an example of one of the many publications designed under our brand guidelines and print managed on the client's behalf.
Georgeson Website
The Georgeson Group provides informed interior design and inspired business consultancy in six key sectors: Workspace, Retail, Hospitality, Spa, Healthcare and Creative.
Launched in 2007, the website was part of an overall re-branding project undertaken by Big Red to pull together 6 individual brands under the parent brand of Georgeson. This process has been on-going to simplify the offering made by Georgeson which is now seen as a standalone brand.
An Comunn Gaidhealach Website
An Comunn Gàidhealach, a voluntary membership organisation, with charitable status, encourages the teaching, learning and use of the Gaelic language. It also promotes the study and cultivation of Gaelic literature, history, music and art by organizing the festival known as the Royal National Mod. Big Red was selected to design and build a dual language, content managed, e-commerce website to build on the considerable positive momentum in the preservation and promotion of Gaelic culture.
Dollboutique
Doll Boutique is a young fashion retailer with a seriously cool reputation in Glasgow's West End. When they asked us to develop a new web site, we created an energised, edgy style, allied with a Sage-powered Shopping Cart system. A CMS backend allows the client to update stock and introduce new items in real time - and with training on how to make day-to-day site changes, total control of the site by Doll Boutique staff is possible. The site has been such a success, the company has decided to close down the retail outlet and concentrate solely on online sales using social media as their main marketing channel. www.dollboutique.co.uk
Project Ability
Project Ability are a respected arts access organisation. Prior to their move to Trongate 103 - a dynamic new arts hub in Glasgow's creative quarter in the Merchant city - we developed a new style for their publications and website. The site had to accommodate three different audiences - young children, people with mental health issues and disabled participants. The result is a site following best practice for access and usability standards. project-ability.co.uk
Superdad for Superglass
Following a two way pitch, Superglass and Scottish and Southern Energy were delighted with our ‘SuperDad' theme for their ‘3 for 2' loft insulation campaign. The campaign had real empathy with the end user, allowed for direct brand building with the end user (unique to Superglass) and had considerably more impact than a ‘green' approach would ever have had - regardless of creative approach.
It's being "rolled out" across DIY merchants nationwide, using a combination of on and offline vehicles including banners, posters, literature and point of sale displays.
Invitrogen Exhibition
Invitrogen, the life sciences giant based in Inchinnan use Big Red as an extension of their own studio base in the U.S. If they have a local, time-critical requirement, we are delighted to assist them on any aspect of their marketing needs. This particular project was the requirement for 4 single panel display stands, designed and produced within 3 working days.
SCAH
Representing the interests of the Scottish Independent providers of Care at Home and Housing Support Sector, Scottish Care's - care at home division was established in January 2006. Big Red was commissioned to create a brand identity, brand style and online presence for the newly formed organization.
Smith & McLaurin Promotional Literature
Smith & McLaurin Ltd (SMCL) is a leading manufacturer and global supplier of materials for self-adhesive labels, tickets and tags, specialty communication media and thermal products.
As a response to their unique positioning of supplying customers with a bespoke solution, SMCL had a requirement for a high quality brochure to promote their AdaptUltra range which is the culmination of 5 years of hard work and innovation on the part of their hard working technical team. Big Red was delighted to produce a brochure which highlighted the considerable research and development put in by the technical team to produce a final result of such high quality.
Caifer Ltd - Website
Caifer Ltd - one of Scotland's top Internal Finishings companies asked Big Red to update their website by introducing a more contemporary interface and content management system to allow self editing. The perceptions of the company are now completely altered in a positive way.
Constructive Re-Brand
Constructive, the London based international commercial interiors specialist, commissioned Big Red for a complete re-brand. Our approach was sensitive of the positive momentum already gained by the existing identity and therefore included an evolution of their existing identity, the introduction of 4 sub-brands, design and print management of a high end brochure, sourcing and procurement of promotional give-aways and a complete website overhaul.
Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink
Rebrand & Radio campaign for Stepdown
As part of an overall re-branding project, Stepdown put their faith in Big Red to create and manage a recruitment campaign to encourage members of the public to offer respite care to young people.
Real Radio was selected for the campaign which was supported by a range of offline materials and online via a dedicated area on the website. This, combined with a text based call to action allowed accurate assessment of the campaign’s success.
We are delighted to say that the campaign has produced healthy results for Stepdown with almost all vacancies filled.
Posted on 06/11/2008 in Case Studies | Identity | Print | News | Web | permalink
Campaigns for BAA Aberdeen
BAA Aberdeen commissioned Big Red to create a range of treatments for both In and Outbound campaigns. We are working with Aberdeen Airport to alter the perceptions of the Airport - and the Aberdeen area in general - from being seen as a small airport only servicing the oil industry to a key player in tourism market. Working within the BAA guidelines we maximized the creative freedom to ensure the proposition was strong.
Posted on 06/11/2008 in Case Studies | Identity | Print | permalink
Ergonaut
Ergonaut is a new start company who specialises in sound masking for open plan office environments.
They help companies become much more efficient by reducing the number of noise interruptions any individual will receive on a daily basis. Research has shown that 64% of workers are interrupted up to 20 times a day. Furthermore, it takes the person an average of 15 minutes to re-focus after every interruption!
Using new technology Ergonaut creates pockets of quietness (acoustic bubbles) by adding noise to the mix!
Big Red was invited to create a brand identity, basic website and support material for this new start company. They were delighted with our flexibility on cost when needed most!
Posted on 06/11/2008 in Case Studies | Identity | Print | Web | permalink
Thistle Communications Re-Brand and Website
To celebrate 25 years in business, Thistle Telecommunications a Scottish based (no, really!) independent telecoms provider, commissioned Big Red to create a new brand identity and website. The site is now the self–editable communication ‘tool’ the client always wanted and business has grown substantially as a result.
Posted on 06/11/2008 in Case Studies | Identity | Print | Web | permalink
Blog
Latest Entries
- SCAH Stationery
- SQA
- Invitrogen
- SCQF
- Georgeson Website
- An Comunn Gaidhealach Website
- Dollboutique
- Project Ability
- Superdad for Superglass
- Invitrogen Exhibition
- SCAH
- Smith & McLaurin Promotional Literature
- Caifer Ltd - Website
- Constructive Re-Brand
- Rebrand & Radio campaign for Stepdown
